SERENE is a skincare brand that gives women with sensitive skin an array of fragrance-free products that restore and protect when used consistently. The brand’s strengths are easy to identify, straightforward with it’s text design, informative with it’s design, practical and to the point. The logo uses negative white space of the petals harkens to the plus symbols found in medical settings. The individual petals themselves are shaped like raindrops to symbolize cleansing and refreshing. The overall shape of the flower invokes nature and the environment. The name SERENE articulates what our brand is all about, calm, peaceful, and tranquility. The paint represents the diverse and sometimes turbulent situation of living with sensitive skin. The white stripe improves the legibility of text and connotes forms and signs found in a medical setting. The ombre design represents the varied nature of people’s unique and beautiful skin.
